We promote inbound tourism by showcasing Japan's rich culinary culture and regional specialties. On this occasion, we are participating alongside operators from the six prefectures of Tohoku under the theme "100 Year Food × Tohoku".
We are preparing a diverse range of content designed to let you experience the charm of this region with all five senses through its cuisine.
In collaboration with local chefs and public administrations, we are also taking on the challenge of reimagining traditional dishes—a blend that preserves local identity while catering to diverse international dietary needs. We invite you to let taste guide you in discovering the wonderful attractions of Tohoku.
